Field Notes · Guests and revenue
Guests and revenue
Clear room choices, the right words and a few easy extras help the right guest book, and spend a little more when they do. These notes come from what’s worked at Comal Inn and what’s changing in glamping and campgrounds.
The notes
Newest first.
- Does your Airbnb need a logo? What’s in a brand kit, and why it comes firstPhotos sell the stay, but a logo and a consistent name are what guests remember and search for. Why your brand belongs at the property, merch for campgrounds and inns, what’s in a brand kit, SVG vs PNG, favicons and Google results, link previews, and which file goes where.Read the note
- The rise of the resort campground, and what it means for independent parksCampgrounds are becoming destinations, with pools, cabins and activities. What Camp Fimfo and Camp Landa in New Braunfels show about the trend, and how every park can lead with what no one else can copy.Read the note
- The rise of glamping: off the grid, without actually being off itWhy travelers want stars, silence and privacy with a real bed and air conditioning, what changed in places like Terlingua, Texas, why big brands are investing, and what it means for independent owners.Read the note
- Inn or vacation rental? Why the middle ground changes your marketing and your softwareComal Inn lives between a vacation rental and a boutique inn. How that middle ground shapes who books, where they book, and which booking software actually fits.Read the note
- 48 guests paid to check in early. Here's how to offer it.Early check-in is an easy first upsell for a small property. How Comal Inn sold it to 48 guests at $15 each, and how to set it up without wrecking housekeeping.Read the note
- Three similar rooms, three clear choices: room tiering without a renovationHow Comal Inn turned three similar studios into an entry room, an upgrade and a premium room by naming what makes each one different, and why the entry room sells best.Read the note
Coming soon
- Write for the guest you want
- Small upgrades guests say yes to
Questions
What’s an easy first upsell for a small property?
Early check-in. Comal Inn has sold a 2-hour early check-in for $15 to 48 guests. The trick is setting it up so housekeeping still has time.
How can I make similar rooms easier to choose from?
Name what makes each one different. Comal Inn turned three similar studios into an entry room, an upgrade and a premium room without a renovation, and the entry room sells best.
Does a small rental need a logo?
Photos sell the stay, but a logo and a consistent name are what guests remember and search for later. Airbnb and Vrbo limit logos and links in listings, so the brand belongs at the property and on your own website.
More topics on the Field Notes page, and every lodging website study on the series page.
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