For glamping and unique stays
Guests aren't booking a bed. They're booking the escape.
I build direct booking websites for domes, yurts, safari tents, treehouses, tiny cabins, Airstreams and other unique stays. Sites that sell the setting, answer the comfort questions up front, and help Google and ChatGPT recommend you when a guest asks for something different.
Get a free site checkWhat guests are buying
Off the grid, without actually being off it.
I go to Terlingua, Texas often to mountain bike Big Bend Ranch State Park and enjoy the quiet of the desert. It sits in the Greater Big Bend International Dark Sky Reserve, and over the years I've watched the stays there change. Basic campsites and rustic RV spots gave way to rooms built into the hillside, clear domes for stargazing from bed, shipping containers with rooftop decks, and yurts with soaking tubs facing the mountains.
Guests still want the stars, the silence and the privacy. They just want them with a real bed, a hot shower, air conditioning and a good cup of coffee in the morning. These aren't places to sleep. They're designed experiences, and the website has to sell that before the guest ever arrives.
Nature-focused,
but not rugged.
Remote,
but not unreachable.
Quiet,
but still curated.
What today's guests ask for
Quick check
Is this your stay?
Tap any that are true.
Your result
0of 5
Check anything that sounds familiar.
Remote, but not unreachable
Answer the comfort questions before guests ask
The more remote the stay, the more a guest needs to know before they book. Clear answers turn a nervous first-timer into a confident booking, and they're exactly what AI assistants look for when someone asks about your stay.
The bathroom
Private or shared, inside or a short walk, hot shower or outdoor tub. It is the first question for most guests.
Heat and air
Climate control, fans, extra blankets. Desert nights and Hill Country summers both need an answer.
Wi-Fi and cell service
Some guests want to disconnect. Others need to check in with work. Tell both the truth.
The road in
Paved or gravel, any low-water crossings, whether a car is fine, and how arrival works after dark.
What is already there
Coffee, linens, firewood, a grill, the nearest grocery store. What to bring and what to leave home.
Day and night photos
The view from the bed, the bathroom, the fire pit and the sky after dark. Real photos guests can trust.
A real market now
It's not just an Airstream in the back pasture anymore.
Unique stays started with individual owners trying something different. Now big companies are investing in them, and whole booking platforms exist to sell them. The demand is proven.
That's good news for an owner. It also means every one of those platforms wants a cut of your bookings, and shows your guests other stays right next to yours. Your own website is how a guest who already loves your stay books it with you next time.
Big brands are building
Companies like Under Canvas and AutoCamp have built glamping resorts near national parks across the U.S.
Platforms built for it
Sites like Hipcamp and Glamping Hub exist to market these stays to guests who are looking for them.
Airbnb made room for them
Airbnb added whole categories for stays like domes, treehouses and tiny homes.
Found when guests ask
“Somewhere unique to stay near Big Bend”
That's how guests search for this kind of stay now, in Google and in ChatGPT. At Comal Inn, about 1 in 10 website visits now come from AI assistants. They recommend places whose websites clearly say what the stay is, where it is and what makes it different.
Works with the tools you have
Some unique stays run on vacation rental software. Larger glamping sites often use campground systems. I build around whichever one takes your bookings, so your calendar and checkout stay where they are.
- OwnerRez
- Lodgify
- Hostaway
- Guesty
- Campspot
- Firefly
- Newbook
And others. Only on Hipcamp or Airbnb today? Ask me where to start.
Where to start
Pick the one that fits
- Brand voice and room positioningYour stay is special, but the words do not do it justice
- Direct booking websiteYou need a website that sells the stay and takes bookings
- AI and search visibilityGuests asking for a unique stay nearby never hear your name
- MicrositeOnly on Airbnb or Vrbo, with no booking software yet
- Site and listing auditNot sure what to fix first
Questions owners ask
Fair questions
Do glamping guests book direct, or only on Hipcamp and Airbnb?
Both. Many guests discover a unique stay on a platform. The ones who come back, the ones a friend sent, and the ones who searched Google or asked ChatGPT can book with you directly, if you give them a place to do it.
Is glamping just a trend?
The money says no. Large companies are building glamping resorts, platforms like Hipcamp and Glamping Hub are built around these stays, and Airbnb gave them their own categories. Guests want nature and quiet with real comfort, and that is not going away.
How does a small owner stand out?
With what a brand cannot copy: your piece of land, your story, and you answering the phone. Pages built for the exact searches guests make, like a dome stay near a park or a cabin with a hot tub on the river, give you a fair shot in Google and AI answers.
What photos do I need?
The view from the bed, the bathroom, the outdoor space, the drive in and the sky at night. Shoot the real thing. A guest who arrives to what they expected leaves a better review.
Should I be honest about the road and the cell service?
Yes. The right guests are glad to hear it, and the wrong guests choose somewhere else before they book, instead of after they arrive.
I only have one or two units. Is a website worth it?
If you run it as a business, yes. If it's a family place you rent part-time to cover costs, or you may sell soon, probably not yet. One well-built page about a memorable stay can still rank, especially for the place it sits in.
What does it cost?
Websites start at $2,500. Every project gets a written quote first. If you want to start smaller, a site and listing audit is $249.
Show me your stay.
Send your website or your listing. I'll tell you what a guest sees, and what I'd change first. Free.