The short answer
Campgrounds are turning into destinations, with pools, swim-up bars, cabins, activities and day passes. Two of the best-known examples in Texas are near New Braunfels: Camp Fimfo, run by a company with parks in several states, and Camp Landa, built by a local family. Every park has something no one else can copy: its place, its story and its people. The website's job is to say so clearly.
More than a gravel pad and a hookup
For a long time, a campground was a place to park. A level site, a hookup, a bathhouse and maybe a pool. That's still what plenty of campers want. But a growing number of parks now sell the stay itself: cabins next to the RV sites, glamping tents, activities for the kids, food and drinks, and day passes for people who aren't staying the night.
Campers are along for the ride. KOA's Outdoor Hospitality Report found that 29% of camping experiences in 2025 involved glamping. The line between campground, resort and vacation rental keeps getting thinner.
I live in New Braunfels, and two of the clearest examples of this are a short drive from me.
A water park on the Guadalupe
Camp Fimfo Texas Hill Country sits on the Guadalupe River near New Braunfels. It has RV sites, tent sites and cabins. It also has a zip line called the Guadalupe Glider, the Cliff Carver, which Texas Highways calls the only alpine coaster in Texas, and a water park with two swim-up bars. Campspot named it the No. 1 campground in the country for 2026.
Camp Fimfo is a brand of Northgate Resorts, which also runs Yogi Bear's Jellystone Park Camp-Resorts in several states. Jellystone parks have been doing the family resort campground for years. Camp Fimfo takes it further.
That's good news for every campground owner. When a company with that kind of money builds around camping, it's a strong sign the demand is real.
A family story downtown
In downtown New Braunfels, Camp Landa opened in May 2024. Stuart and Tasha Blythin built it. Tasha's family founded Schlitterbahn, and the 30-acre property is where Schlitterbahn built its water attractions starting in the early 1980s.
The name goes back further. Tasha's grandparents bought the original Camp Landa in 1966, and it eventually grew into Schlitterbahn. The new park keeps that history in view. It has 110 RV sites and five cabins, a retro 1960s road-trip feel and a smokestack saved from the old slide factory. There's also a heated pool with a swim-up bar and a shuttle to the Comal River.
Alongside the amenities, it has something no other park can claim: a real family, a real place and a story that started in 1966.
What no one else can copy
Every park, big or small, has things no one else can copy:
| Your place | The bend in the creek, the shade trees, the view from site 12. Nobody can build another one. |
|---|---|
| Your story | Who started the park, why, and what it has meant to the families who keep coming back. |
| You | A real person who answers the phone, remembers the regulars and knows the best spot for a 40-foot rig. |
| The pace | Some campers come for the activities. Others want shade, a fire, a book and an early night. |
| The long-stay community | Monthly guests and Winter Texans who know their neighbors and come back every year. |
| The value | Clean sites, good hookups and a rate that fits the stay. |
Resort campgrounds have raised what campers expect, and that helps every park. Campers are choosing a stay, not just a site, and they want to know what makes yours different.
What it means for your website
Campers search for a specific kind of stay. A park gets found by being clear: what it is, who it's for and why it's worth the drive.
- Lead with what's yours. The place, the story and the kind of stay. Real photos, not stock.
- Give each kind of stay its own path. RV sites, tent sites, cabins and monthly stays each get their own page and their own way to book.
- Answer the practical questions. Hookups, power, rig length, pull-through or back-in, pets, rules and rates.
- Say who your park is for. Families, quiet weekends, big rigs, Winter Texans or long stays. Google and AI assistants recommend parks that match what a camper asked for.
More on what a campground website needs, from site types to monthly stays, is on the page for campgrounds and RV parks.
Quick answers
Do I need resort amenities?
No. Different campers want different stays. Some want a pool and activities, and many want shade, good hookups and a fair price. Say clearly who your park is for, and you will attract the campers who want exactly that.
Is this trend just big companies?
No. Camp Fimfo is run by Northgate Resorts, a company with parks in several states. Camp Landa, in downtown New Braunfels, was built by a family. Both have raised what campers expect from a campground.
What should a campground website lead with?
What makes your park yours: the place, the story and the kind of stay you offer. Then the practical details every camper checks: site types, hookups, power, rig length, pets, rates and how to book.
Want me to look at your site?
Send me your website. I'll tell you what I'd fix first, for free.