For inns, B&Bs and boutique motels
Direct booking websites for inns and B&Bs. Built by someone who runs one.
I run Comal Inn, a 5-unit property in New Braunfels, Texas. I build websites for small inns and B&Bs that put your booking engine up front, give every room its own page, and help Google and ChatGPT recommend you by name.
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What it takes
What an inn's website needs to do
Not a long list of features. Five jobs, done well, so guests can find you, pick a room and book it without leaving for an OTA.
A Book button guests can find
On every page, at the top, on a phone. It goes straight to the booking engine you already pay for, and rates and availability come from your PMS, so nothing needs updating by hand.
A page for every room
Bed, bath, view, what makes it different, real photos and its own Book link. When rooms are clearly different, guests choose the one they want instead of the cheapest one.
How we tiered three similar roomsThe details guests ask about
Breakfast, check-in, parking, pets, kids and cancellation, written out on the page instead of buried in a PDF or a photo. Guests read it, and so do Google and AI assistants.
Found by name and by need
Your Google Business Profile pointing to your own site, schema markup that tells search engines you're a lodging business, and clear pages AI assistants can read when a guest asks for a quiet inn nearby.
How ChatGPT finds places to recommendFast on a phone
Most guests look you up on their phone, often from the road. A slow page with a buried Book button sends them back to the OTA app they already have open.
Website speed is part of the guest experienceWorks with your booking software
If you already run on a PMS with a booking engine, I build around the one you have, so you don't switch systems or retrain anyone.
- Cloudbeds
- eviivo
- innRoad
- Little Hotelier
- Mews
- ResNexus
- rezStream
- ThinkReservations
- WebRezPro
And others. Not listed? Ask me.
From the front desk
Tested at Comal Inn first.
Comal Inn sits between an inn and a vacation rental. It has four rooms and a cottage on one property, each with its own name. We rebuilt the website around our existing booking engine, gave every room its own page and brand, and made booking direct the easy choice.
- Direct bookings
- 32%
- of summer bookings direct
- Jun to Aug 2026
- AI assistant visits
- 350
- sessions from AI assistants
- GA4 · Jul 1 to Sep 28, 2026
Cypress
Mountain Laurel
Juniper
New Braunfels Room
New Braunfels Cottage
Where to start
Pick the one that fits
- Direct booking websiteGood booking software, dated website
- Website migrationYour website was built inside your booking software
- AI and search visibilityGood site, but Google and ChatGPT don't mention you
- Brand voice and room positioningRooms that are better than their descriptions
- Site and listing auditNot sure what to fix first
Questions innkeepers ask
Fair questions
Do I have to stop using Booking.com or Expedia?
No. OTAs are good at finding new guests. The goal is to turn more guests into direct bookings, especially repeat guests and people who find you on Google or ChatGPT. Comal Inn still lists on Booking.com and Expedia.
Will guests book right on my website?
That depends on your booking software, not on me. Some systems offer a widget that sits inside your site. Many don't, including the one Comal Inn uses, so guests book on the system's own secure page. Either way works if the Book button is easy to find and the handoff feels trustworthy. If yours offers a widget, I'll use it.
My booking software already gave me a website. Do I need a new one?
Not always. If you can edit it, it's fast on a phone, and it lives on a domain you own, improve what you have. If you can't change much beyond photos and rates, or the domain belongs to your software company, a site of your own starts to pay off.
Can you help with room names and descriptions?
Yes. That's often where the quickest wins are. Clear names and honest differences between rooms help guests pick, and help you price each room for what it is.
How long does it take?
Most sites launch in 3 to 5 weeks. The build itself is the quick part. Most of that time goes to gathering your photos, room details and policies, and giving you time to review.
What does it cost?
Websites start at $2,500. Every project gets a written quote first. If you want to start smaller, a site and listing audit is $249.
Send me your site. I'll show you what I see.
Free, honest, and from one small property to another. No sales sequence afterward.