White label and contract work
Lodging websites and booking tech, built under your name.
I build direct booking websites, booking engine connections and search and AI visibility work for agencies and software companies with lodging clients. Your client sees your brand. I do the build, at a price we agree on before I start.
Who it's for
You have the lodging client. I'll build what they need.
Marketing and brand agencies
You sell the brand, the strategy and the campaigns. I build the website, connect the booking engine and handle the technical search work. Your team stays the client’s contact.
Booking software (PMS) companies
Your customers want a website that works with your booking engine, or help moving off an old one. I can build those sites, plus booking search bars, widgets and help pages that explain how it all connects.
Web design shops and freelancers
You have a lodging client and don’t want to learn booking engines, prefilled booking links and lodging schema from scratch. Hand me that part, or the whole project.
Property management companies
A site for your own brand, or for owners you manage for, built around the booking software you already run.
What I build
The same work I do for owners, under your brand.
- Direct booking websites and small two-page sites. What a site includes
- Moving a site off booking software, with every old page redirected. How a migration works
- Booking engine connections: date search bars, prefilled booking links and widgets. How booking software connects
- Schema markup, llms.txt and visibility in Google and AI assistants. AI and search visibility
- Booking tracking in Google Analytics, from first visit to finished booking. Booking tracking setup
- Website and listing audits, delivered under your brand. What an audit covers
- Custom tools for lodging owners, like the free ones on this site. See the tools
- Research and content, like the lodging website studies. Read the studies
How it works
Clear terms, so you can quote your client with confidence.
- 01Your name on itYour client sees your brand. Nothing on the finished site says Firsthand Stays, and I don’t list your clients as mine. Happy to sign an NDA.
- 02Fixed price per projectWe agree on the price before I start. You set your own price to your client. If the work is ongoing, or the scope is too open to price up front, we agree on a monthly or hourly rate instead.
- 03Behind the scenes or on the callI can work quietly in the background or join client calls as part of your team. Google Meet, Zoom, Slack or whatever your team already uses.
- 04Hosting or handoffI can host the site and you bill your client, or I hand over the code at launch. Either way, nobody’s locked in. If hosting ends, the code and the domain go to whoever owns the project.
- 05Independent contractorI work as a 1099 contractor from Texas, on Central time. Contracts and background checks are fine.
Why a lodging specialist
I run a lodging property
I’ve managed Comal Inn since 2015. I know what a booking engine, a channel manager and a rate plan do on a busy Saturday, not just in a demo. The Comal Inn Story
I know how booking systems connect
I’ve written up how dozens of booking systems work with a website, from each company’s own docs. Booking software pages
I build tools, not just pages
The website check, AI search check, schema generator and booking link builder on this site are mine. Free tools
You can click through my work
Live example sites for an inn, an RV park and a vacation rental company, built the way I build client sites. Website designs
Questions
What does white label mean here?
You sell the work under your company name and I build it. Your client deals with you, and nothing on the finished site mentions me or Firsthand Stays.
Will you contact or pitch my clients?
No. Your clients are your clients. I only talk to them when you bring me in, and I don’t pitch them my own services.
How do you price the work?
A fixed price per project, agreed before I start. Ongoing work, or work too open to scope up front, gets a monthly or hourly rate we agree on first. You set your own price to your client.
Does it work with any booking software?
Any booking system with its own booking page can work with a website. My hands-on experience at the front desk is with eviivo. For other systems I work from the company’s own documentation.
What do you build sites with?
Next.js, hosted on Vercel. No WordPress, so sites load fast on phones and there are no plugins to keep patched.
Who owns the code?
Whoever owns the project when it ends, usually you or your client. I can host it, or hand it over at launch.
Do you only take lodging projects?
Lodging is where I’m most useful: hotels, inns, B&Bs, vacation rentals, campgrounds, RV parks and glamping. If your project is close to that, ask.
Start here
Tell me about the project.
A few lines is plenty. I'll reply within one business day with questions, or a price if there's enough to go on.