innRoad: embed code and links with dates filled in

innRoad says it’s built for independent and boutique hotels, inns, B&Bs, motels and hospitality management companies.

1. 01

   The embedded booking engine

   In innRoad, Setup > Booking Engines gives you embed code. You add one piece to your page’s header and embed the booking engine on the page.

2. 02

   Search widgets

   Horizontal or vertical date search widgets for your homepage and room pages, which open the booking engine with the search filled in.

3. 03

   Pre-filled links

   Links that open the booking engine on specific dates, for a number of guests, with a promo code or on one room.

innRoad’s booking engine has its own address on client.innroad.com, and you can embed it in your own pages. Your own room and area pages are what Google and AI tools read.

innRoad’s links put the search in a small block of text after #search=, with propertyId, checkIn and checkOut (yyyy-mm-dd), guests (adults and children), promoCode, multi and step. innRoad recommends running that block through a URL encoder so it works in every browser. Add /room/ and a room class ID to open one room.

API. innRoad doesn’t publish public API docs.

Payments. innRoad Payments, an add-on. innRoad says it also works with most major card processors.

innRoad lists connections to big travel sites, vacation rental sites and Google.

Big travel sites

• Booking.com
• Expedia

Vacation rental sites

• Airbnb
• Vrbo

Google

• Google

innRoad’s channel manager lists Google booking links along with the major OTAs.

Put a search widget on your homepage and every room page, and link each room page straight to that room with a pre-filled link. Use promo code links in your emails so past guests land on the right rate.

Either way, your own pages are what Google and AI tools read and recommend, so that's where the work pays off. I build direct booking websites around the booking software you already have, and I can move a site out of your booking software, redirecting every old page so your rankings carry over.